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  • Description

  • Dealer Principal - Automotive - Gauteng

    Salary: Market Related

    Complement Recruitment are recruiting for a Dealer Principal based in Johannesburg, Gauteng. This is a permanent position. Previous experience in a Senior level, Sales or Regional Manager position preferable within the Motor Industry.

    Purpose of Position:

    To develop tactical strategy and associated delivery plans related to all functions within a dealership through the sales of vehicles, associated products, aftersales and maximising efficiency and profitability of the dealership

    Minimum Requirements:

    • A broad understanding of the motor industry and legislation relating thereto.

    • National Diploma/Degree/ Equivalent.

    • FICA, FAIS & CPA knowledge.

    • Management of key stakeholders (internal and external) corporate process, finances of the business

    • 5 - 8 years' experience in a similar environment, of which at least 2 - 3 years' Sales Management

    experience and extensive financial experience.

    • Demonstrate Computer Literacy (MS Office; Internet and email) at intermediate level.



    • Actively demonstrate leadership through personal involvement, commitment and dedication in support of organizational values.

    • Be a member of relevant company and stakeholder groups and communities, and provide positive contributions.

    • Create an engaging, enabling and productive work climate aligned to the employee value proposition.

    • Develop and implement change management initiatives.

    • Develop and implement people strategies in line with service delivery, performance objectives and budgets.

    • Implement and manage workforce planning, recruitment, learning and development, performance management, reward and recognition and employee relations to ensure an optimal working environment.

    • Manage workforce planning aligned with talent management strategies, including recruitment, learning and development, performance management, reward and recognition and employee relations to ensure an optimal working environment.

    • Own and live up to company values.

    • Reach transformation targets


    • Achieve and exceed Importer sales targets.

    • Adhere to current legal compliance, e.g., FICA regulation, POPI Act and Consumer Protection Act (CPA) and others.

    • Analyse, interpret and produce detailed reports that explain trends, discrepancies and inconsistencies.

    • Apply and utilise systems, resources and products in a manner that contributes to efficient and effective service delivery, optimised quality of services rendered and maximise profitability.

    • Apply knowledge of products, techniques and related processes to manage a team`s outputs aligned with key performance indicators.

    • Determine, create and track performance criteria and establish an evaluation method using benchmarks to measure and improve area specific operational efficiency.

    • Develop and ensure the execution of marketing plans and initiatives, supporting the marketing strategy and organizational objectives

    • Develop and monitor the implementation of business plans, ensuring the effective translation of organizational plans into functional plans and best practice.

    • Develop tactical strategy and delivery plans to support multi-functional strategic objectives in conjunction with other business units.

    • Ensure company's image and reputation are protected at all times.

    • Ensure effective usage of CRM and sales activity management systems.

    • Ensure that the market value of vehicle stock is accurately calculated for profitable costing estimations.

    • Implement corporate governance, compliance, integrity and ethics policies in multiple practice areas in order to identify and manage risk liabilities.

    • Maintain correct inventory levels to achieve and exceed set budget.

    • Manage and report on sales and financial performance.

    • Manage Importer relationships.


    • Contribute to the development of a budget aligned to key market indicators.

    • Contribute to the development of functional/dealership budget, develop an aligned department (tactical) budget, monitor effectiveness, report on variances and adjust.

    • Contribute to the setting of budgets, minimize expenditure and manage costs and assets effectively.

    • Ensure financial results are achieved and exceeded in line with agreed budget.

    • Ensure satisfactory audit results are achieved by dealership(s).

    • Grow turnover and units’ volumes while ensuring that this growth improves bottom line.

    • Manage all dealership assets.

    • Manage networking capital.

    • Plan and implement a cycle of constant cost improvements in area of responsibility.


    • Ensure that the business is evolving to meet changing customer expectations in terms of digital platforms.

    • Advise on and provide support to ensure the effective resolution of customer queries in order to ensure customer satisfaction and retention.

    • Achieve and exceed M/Importer target in alignment with Customer Service Index.

    • Develop and ensure implementation of practices, which build service delivery excellence and encourage others to provide exceptional customer service.

    • Develop and manage sustainable relationships with customers that contribute to a culture of customer service excellence.

    • Manage all relationships and data basis (CRM system).

    • Plan and deliver services and/or products that create a culture which aims to exceed customer expectations in the business.

    • Prepare service delivery excellence plans for customers and ensure implementation

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    Please Note: Equity Applicants will take preference for this role. Companies may expire jobs at their own discretion. Should you not meet the minimum requirements or hear from us within 3 weeks, please consider your application unsuccessful.

  • Requirements

  • Minumun level of education: Diploma /Bachelor's/ N6
  • Years of experience: 5
  • Driver's license: B ,C
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Dealer Principal Automotive

  • City of Johannesburg, Gauteng

  • Company

    Complement Recruitment (Pty) Ltd
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply now