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Digital Marketing Manager

City of Johannesburg, Gauteng 10 March

Redefine Properties Limited

  • Description

  • Primary Purpose of the Job

    Responsible for development and implementation of an overarching digital strategy for Redefine, sub-brands and campaigns in line with the overall business strategy and in collaboration with the marketing managers. This includes development, management and monitoring of all digital marketing and platforms, social media platforms and marketing campaigns. The strategy should include, but will not be limited to setting targets, measuring outcomes and ensuring compliance and governance to mitigate reputational risk.

    Key Performance Areas (KPA’s)

    • Overarching digital strategy considering latest technology and trends in order to reach the required audiences in the most efficient ways and on the most suitable platforms in order to deliver on business objectives to communications platforms, social media
    • Brainstorm new and creative initiatives and digital campaign ideas to elevate brand awareness, drive leasing, competitive edge and business growth

    • Manage budgets to ensure optimal exposure in most cost-effective ways with frequent reconciliation and reporting
     Manage agencies and assign the necessary external resources, where necessary, for critical functions like community management

    • Website development, updates, maintenance and monitoring
     Development: coordinating design, UX, optimal functionality
     Coordinating information and content to be relevant to the business needs, up to date and in line with brand style
     Managing and monitoring SEO and other tools to optimise website and maximise Google search
     SEO best practices
     Monitoring google analytics and other relevant statistics in order to adjust strategy ensuring optimal ROI.

    • Intranet
     Development: coordinating design, UX, optimal functionality
     Coordinating information and content to be relevant, up to date and in line with brand style

    • Social Media management
     Strategic selection of the correct social media platforms for the brand, campaigns and projects in line with the budget provided.
     Build and maintain all social media platforms, ensuring optimisation as well as monitoring and evaluation (to ensure optimal exposure as well as manage reputational risk)
     Ensuring effective, real-time community management at all times

    • Digital marketing management
     Manage display advertising
     Formulating digital marketing strategies in support of corporate and tactical campaigns – considering platforms, messaging, duration, costs etc
     Actively monitoring campaign outcomes against set objectives and budgets by the project manager or business and recommending tweaks improvements as and when necessary

    Job Specific Requirements

    Job Knowledge:
    • Understanding of broad spectrum through-the-line marketing
    • Understand brand identity and voice
    • Digital agency management
    • Website management and management of developers and coders
    • Social Media platform management and skilled knowledge of all platforms and trends
    • Digital marketing strategies and tactical campaigns
    • Google, website and social media analytics and measurement
    Job Related Skills:
    • Analytical and practical thinker
    • Applying expertise and technology
    • Conceptual and innovative
    • Excellent communication and collaboration skills
    • High attention to detail
    • Logical thinking
    • Problem-solver
    • Technical skills
    • MS Office
    • Basic understanding of HTML coding
    • Proficiency in the use of Google Analytics and other Analytic tools
    • Proficiency in PPC, Google AdWords and campaign reporting

    Job Experience:
    • 6 - 8 year’s experience in marketing with 5 years of specialised digital marketing specialist experience
    • Marketing degree
    • Specialization in digital marketing is an advantage

    Competency Requirements:
    • Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
    • Able to accept criticism
    • Adapt to change
    • Analytical and practical
    • Coping positively with pressures and setbacks
    • Discreet in handling confidential information
    • Conflict handling
    • Excellent interpersonal and communication skills
    • Problem solver

    • Team player
    • High level of organisational skills with the ability to prioritise
    • Implementer
    • Precise attention to detail
    • Project and process management
    • Tact, good judgment, integrity
    • Work from broad direction with no supervision

  • Number of vacancies: 1
  • Requirements

  • Minumun level of education: Diploma /Bachelor's/ N6
  • Years of experience: 6
  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Ad summary

  • Digital Marketing Manager

  • Recruiter

    Redefine Properties Limited

  • Province

    City of Johannesburg, Gauteng

  • Work type

    Full Time

  • Type of contract

    Permanent contract

  • Salary


  • Apply now

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