47467 / Regional Brand Strategy Manager - Stellenbosch

City of Cape Town, Western Cape 5 December

Unique Personnel

  • Description

    Purpose Statement of the Position The purpose of this position is to develop and implement relevant global brand strategies for assigned brands, monitor commercial and brand health performance rectifying corrective actions as required, providing brand tool kits and brand guardrails for all relevant markets and to oversee the final brand implementation in business units. Key Performance Areas would include, but are not limited to: Strategic & Financial Results Develop and continuously review the brand strategy and regional implementation plan Utilize consumer, customer and shopper insights to inform brand strategy (ies) and execution Build a brand strategy aligned to Southern Africa portfolio strategy and strategic growth objectives All brand positioning and execution elements are developed to align with the category and brand strategy Overall Brand Health targets achieved and Mutually beneficial 360 Agency Performance ratings Integrated execution plans delivered across brand, channel and SA region Operational Results Delivers all relevant creative assets and oversees execution in market Actively drives business value by influencing ongoing corrective action across key channels and functions Influences price proposals that optimizes short and long term return Monthly performance trackers with prioritized and aligned corrective actions in place Create and deliver brand tool kit which brings the creative platform to life and effectively addresses the needs of its target consumers and its market requirements Communicate and embed key creative and execution guardrails for the brand (Including Packaging and Pricing) Develop and implement brand home strategy to effectively support the overall brand strategy within commercial guardrails (where relevant) Develop and implement an integrated brand plan Customer & Relationship Results Develops internal and external relationships and networks with organizational focus to resolve both short term issues and resolve longer term projects/work Collaboratively develops the brand strategies of Nederburg and premium wine portfolio with inputs from key stakeholders, and provides subsequent input into development of brand plans and relevant support for their execution Achieved results through mutually beneficial and trusting relationship with team members, manager, peers and other business units within Company Innovation & Improvement Results Drive continuous improvement for improved brand, people and process performance Optimize and improve systems and work processes to drive productivity and reduce cost Develop innovation pathway 1-5 Years which positions the brand ahead of the curve vs competitors and ensures it remains relevant with target consumer groups Leadership Results Lead and pro-actively coach teams around performance and career planning Pro-actively coaches teams around all Company behavioral and marketing functional competencies Team to operate at desired competence in line with role profiles as agreed through competence self-assessments Effectively manage EPMS and Career Management cycles with team to develop future fit competence The successful candidate must have the following experience/skills: A relevant and recognized Honours or post graduate qualification in Marketing / Commerce? Minimum 8 years? relevant marketing experience, ideally across a range of categories/FMCG?s Thorough understanding of the FMCG value chain. Demonstrates proficiency in the following functional competencies: Marketing: Insightfulness - Routinely influences decisions through driving Insightfulness principles. Marketing: Commercial Fluency - Actively drive business value and regular corrective actions through coaching Marketing: Innovativeness - Routinely uses innovativeness to influence decision making and actively shares of learning’s across the business Marketing: Portfolio Strategy - The effective application of portfolio management concepts to routinely influence decision making Marketing: Brand Crafting - Lead continuous step-change in Brand Strategy effectiveness and efficiencies aligned to role in portfolio and coaches teams around brand crafting principles. Marketing: Championing Channels - Routinely uses channel knowledge to, drive channel planning that enables excellence in execution and influences decision making Marketing: Integrated Brand & Channel Planning - Masters and champions the Strategic Marketing Planning agenda which drives Brand and Channel development for Company. Marketing: Integrated Activity Planning & Execution - Masters and is a champion of integrated planning principles, processes, systems, tools and executional plans.
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    Inherent Requirements
    A relevant and recognized Honours or post graduate qualification in Marketing / Commerce Minimum 8 years relevant marketing experience, ideally across a range of categories/FMCG Thorough understanding of the FMCG value chain.

  • Requirements

  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Ad summary

  • 47467 / Regional Brand Strategy Manager - Stellenbosch

  • Recruiter

    Unique Personnel

  • Province

    City of Cape Town, Western Cape

  • Type of contract

    Permanent contract

  • Apply now

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