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  • Description



  • We have an exciting career opportunity for a Content Marketer to join a leading gaming company in Cape Town. You will be responsible for executing the brand’s content plan and ensuring that it supports the overall marketing strategy for the brand/market. The perfect candidate will be superb at content creation, management and be passionate about sport/gaming and have a real understanding of how to direct traffic in the gambling/gaming industry. Does this job sound perfect for you? Keep reading!

    Your key job responsibilities as the Content Marketer in Cape Town will include:

    - Support the Head of Department & Retention Manager in executing and continuously developing a planned and real-time content strategy

    - Create weekly schedules and publish content aimed at increasing traffic & betting activity, ultimately maximising customer lifetime value across multiple channels including site/app, push messaging, SMS and email

    - Continuously plan and deliver insightful, informative and reactive site content that drives traffic and supports business objectives

    - Deliver content and real-time marketing activity using a range of channels and supporting the wider CRM strategy to deliver targets

    - Support the implementation of content tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision-making

    - Work closely with Retention Manager, social media and SEO to ensure all activity forms a holistic content strategy

    - Work closely with both Product and Trading to ensure all activity is competitive, reactive and profitable

    - Support the evolution of the brand’s content strategy by generating creative ideas that will continually improve brand engagement and optimise traffic

    - Produce regular reports that outline performance against key KPIs

    - Support the Head of Department in maintain and continually evolving the brand voice and style

    - Ensure content is compliant with all appropriate regulation and legislation

    Requirements for this Content Marketer job in Cape Town:

    - 2+ years’ experience in a similar role

    - Superb at content creation, management and passionate about sport/gaming

    - Must have a real understanding of how to direct traffic in the gambling/gaming industry

    - Strong copywriting, proofing and editing skills

    - On-site content management and experience in producing content schedules

    - Experience working with ESPs, CRM and CMS tools

    If you meet the above requirements for this Content Marketer job in Cape Town, we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist

  • Requirements

  • Minumun level of education: Certificate
  • Availability for travel: No
  • Availability for change of residence: No
  • People with disabilities: Yes

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Job summary

  • Content Marketer

  • City of Cape Town, Western Cape

  • Company

    Initiate International
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply now