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Expert Marketing Manager

R 9.500,00 monthly City of Johannesburg, Gauteng 26 June

Important company in the sector

  • Description


  • Site Name: South Africa - Gauteng - Johannesburg
    Posted Date: Jun 23 2020
    In this role, you will be responsible for preparation and implementation of Expert marketing strategies and activities to deliver growth, profit and marketing objectives on a three year planning horizon. You will develop and implement expert brand strategies that will deliver long term strategic and profit objectives. You will grow and nurture science driven brands using expert marketing knowledge in order to ensure GSK can become, and remain, the leader in science driven consumer healthcare. True success in this role will require a highly independent thinker, able to generate innovative brand strategies, positioning, healthcare professional interaction and communication as well as competitive product offerings.

    Scope:

    Prepare expert marketing strategy for the 3 year Strategic Plan for relevant GSK brands
    Manage medical marketing activities to build the credentials of relevant GSK brands with Health Care Professionals using a 360º approach including briefing, developing and monitoring success of communication strategies, research and the identification and development of relationships with KOL’s
    Implement agreed medical advertising, media and promotional strategies including tradeshows, trade media and sales detailing materials
    Manage overall medical marketing budgets to ensure agreed spend and objectives are achieved
    Work with Brand Marketing teams to prepare the healthcare environment to maximise success of new product launches
    Monitor and evaluate market and competitor activity and recommend response strategies for relevant brands
    Manage projects and relationships in partnership with extended internal and external stakeholders: Regulatory, Customer Marketing, Sales, Medical Agencies, PR and global Expert marketing teams
    Provide ongoing updates to key stakeholders on progress & financials
    Job Factors:

    Detailed understanding of the regulatory and legislative pharmaceutical healthcare environments
    Insight into Healthcare Professionals attitudes, behaviour and motivations
    Ability to understand, communicate and sell the value of EM skills to assigned team and influence on-going competency development and education
    Ability to understand and interpret clinical data in support of assigned brands objectives
    Ability to communicate (verbal and written) scientific information to professional and lay audiences
    Demonstrate advanced understanding of the HCP’s targeting and reflecting on portfolio opportunities and business context
    A strong appreciation of the role of KOL’s and ability to develop, maintain and drive KOL relationships to achieve short and long term business objectives
    Shows the capability to think across the whole “chain of influence”, identify key target groups and assign clear objectives for each in line with brand overall objectives
    Embedding Expert Marketing skills into ways of working and adopting the MeAP business planning tools (basic and advanced) as appropriate
    Ability to amplify and integrate Expert recommendations into consumer communications
    Ability to assess, analyse and interpret gathered competitor data and recommend commercial decisions
    Sound technical knowledge with regard to medicines, diseases and available treatments within each of the relevant product categories
    Detailed knowledge of the GSK world-wide organisation and global marketing objectives
    Sound technical knowledge of the advertising, media and marketing research disciplines
    Knowledge of the Pharmacy channel would be beneficial, but not essential
    Complexity:

    High level decisions / problem solving undertaken in the following areas:

    Development and implementation of short, medium and long term brand and expert communication strategies
    Brand positioning and persuasive advertising executions
    Required marketing investment behind brands as well as medium used
    Position requires in depth analysis of complex subject matter such as:

    IMS and ACNielsen data on market development and trends in own and competitive market shares.
    Tracking data and other research that can give further insight into usage and attitudes
    Communication strategy and media used
    Local and global market trends and developments
    Brand positioning / potential positioning / own and competitive advertising
    Legislative and regulatory environment
    Qualifications Required:

    A tertiary qualification in business or science as well as at least 5 years expert marketing experience, supplemented by related experience in the sales discipline
    Sound strategic expert marketing skills required, supplemented by a strong general business and financial acumen
    Proven ability to manage execution with superior organisational and project management skills
    Ability to lead cross functional teams
    Proven record of delivering results and meeting customer expectations
    Excellent written and verbal communication skills
    Proven ability to collect and analyse data to make sound recommendations
    Innovative and motivated work ethic with a passion to succeed
    Closing Date for Applications - Tuesday 7th July


    .

  • Number of vacancies: 10
  • Requirements

  • Minumun level of education: Certificate
  • Availability for travel: No
  • Availability for change of residence: No

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Ad summary

  • Expert Marketing Manager

  • Province

    City of Johannesburg, Gauteng

  • Work type

    Full Time

  • Type of contract

    Permanent contract

  • Salary

    R 9.500,00 monthly

  • Apply now

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