Social Media and Content Marketing Manager

City of Johannesburg, Gauteng 24 January

RC Vaps

  • Description



    A unique opportunity has arisen for an experienced and top of class Manager to play a lead role in building our new used car marketplace that leverages our extensive network of petrol stations in SA. Reporting directly to the Head of Marketing, this is a key role in building and managing our online presence across all social media platforms. You will enjoy working with smart, creative and energetic people, working as part of a highly ambitious team. Your role will be hands-on with real responsibility and impact from day one.

    Role Mission
    Your mission is to create fans who become customers who become advocates who help us recruit new fans through positive WOM. For every customer we acquire through paid marketing we should acquire at least 1 free customer through referrals and recommendations. You will be responsible for planning, strategy and goal setting as well as operational delivery. This is a hands-on role. You will initially begin as an individual contributor and then build a team as we continue to scale.

    Key Areas of Responsibility
    • Develop a short & long term content strategy to effectively ignite and engage our customer segments to create social buzz, brand engagement and positive WOM
    • Actively manage and develop our customer NPS and champion all positive and negative drivers of NPS across the business to ensure focus and prioritisation by cross functional teams
    • To create, develop and manage all refer a friend programs to ensure positive brand sentiment by existing customers converts into new customer acquisition
    • Develop relevant content topics to reach the company’s distinct target customers
    • Develop and expand community and influencer collaborations,
    • Create, curate, and manage all published content including website, images, videos, influencer activities,
    • Effectively use the sentiment tracking tool, Talkwalker, to analyse the content strategy,
    • Actively manage social media accounts and marketing campaigns on a day-to-day basis,
    • Monitor, listen and respond to users in a “social” way in the company’s tone of voice to be able to cultivate leads and conversions,
    • Oversee design and social media graphics including covers, profile pic, thumbnails, ads, landing pages,
    • Manage online reviews platforms, including Trustpilot, our hosted online reviews and reputation platform. Monitor online reviews and respond to each review in timely manner and with care,
    • Monitor and report effective benchmarks for measuring the impact of social media campaigns,
    • Collaborate with the Performance Marketing Manager in designing, creating and managing social ad campaigns, being sure to be in line with company’s overall marketing plan and content strategy,
    • Analyze key metrics and tweak strategy as needed, provide regular reporting and create a social marketing dashboard to track all pre-agreed KPIs
    REQUIREMENTS
    • BS/MS degree in related field and at least 2 years of Social Media & Content Marketing experience,
    • Reputation and brand building experience in social platforms is highly preferable,
    • Strong working knowledge of and continuous curiosity in the dynamics and algorithms of each social media channel,
    • Experience working as part of an in-house social media and content marketing team with real hands on responsibility or agency side actively managing fast growth and ROI focused accounts; must be able to dive deep,
    • An analytical person with a creative eye,
    • Experience of anticipating and adopting innovations, must be willing to learn,
    • Ability to multi-task projects and initiatives effectively and prioritise whilst continuously delivering results,
    • Highly motivated, goal-oriented and self-directed. Energetic, can-do attitude with a strong bias for action,
    • Ability to work and thrive in a growth focused and fast-paced environment,
    • Fluency in written and verbal English is compulsory.
    BENEFITS
    We offer a unique and exciting package - nothing like this has been attempted in the local auto space and we want to attract only the best and brightest. We offer a competitive remuneration package and a culture that focuses on employee happiness. Our benefits include:
    • Highly competitive salary with performance bonus and stock options,
    • Family Health Insurance,
    • Friendly office environment with social activities,
    • Mobile phone, laptop and meal vouchers.


  • Number of vacancies: 18
  • Requirements

  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Ad summary

  • Social Media and Content Marketing Manager

  • Recruiter

    RC Vaps

  • Province

    City of Johannesburg, Gauteng

  • Work type

    Full Time

  • Type of contract

    Permanent contract

  • Salary

    Negotiable

  • Apply now

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