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VP, Digital Marketing and CVM - e-commerce / SEO / online / retail in Nigeria - CA Global Group

CA Global Group

CA Global Headhunters is an international recruitment and staffing company with an in-depth focus on Recruitment in Africa. We recruit talent of the highest standard across African Sectors in Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities and Agriculture. As the African markets further grow and develop, our skills and expertise simultaneously grow too, ensuring that we deliver the best service for both clients and candidates. Our extensive candidate network built up over 8 years comprises the most diverse, skilled and experienced candidates.

We have access to resources, networks, and relationships globally which enable us to understand our clients’ cultures, operations, business strategies and industries. With our Head Office in Cape Town, South Africa and partner companies in Mauritius, Mozambique, Angola and China we are always on par with new technologies and trends which assist us in sourcing the best talent. Whatever stage of the project life-cycle, we can effectively put forward the right candidates with the right skills. Recruiter from sector Human Resources, located in Western Cape, From 501 to 1000 workers

    About this job ad 6 November

    Province

  • Abroad
  • Description


  • Reference Number: MIM
     
    Job Description:
    The role reports to the Director, Marketing & Customer Experience. The successful candidate should have no less than 7 years’ experience in Digital Marketing & Customer Value Management with vast knowledge and understanding of the Nigeria e-commerce sector.
     
    Client Description:
    Our Client has won Great Place to work awards two years in a row, winning an award for The Place Most Millennial would like to work and according to Forbes in 2015, 2nd Most Innovative Company in Africa. They are a Nigerian e-commerce company, they offer a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, and personal care products.
     
    Responsibilities:
    Develop & manage the digital marketing, creative, communication strategies & programs in order to maximize traffic & sales from B2C through integrated marketing effort and key paid and organic channels (AdWords, Social Media, SEO, Affiliates, Mobile Marketing)
    In-depth understanding of performance marketing for the optimization of both paid & organic digital channels
    Build a team of analytics & Customer Base Management experts to drive business revenue performance through tactical and analytics driven Below The Line customer engagements
    In-depth analysis of the customer base using existing data, analytical data sets, churn models and other sources of data to identify and cluster customers based on behavioral, transactional & signals to provide recommendations on actions/offers.
    Oversee the identification of opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, best-in-class product/services, through a motivated sales force, and appropriate channel strategies.
    Manage market research & intelligence projects to understand market realities to guide Marketing strategies & executions.
    Drive key customer initiatives through the business with the ultimate goal of enhancing customer satisfaction, reduce churn, increasing sales, reducing costs, and positively moving customer loyalty.
    Responsible for the optimization of customer’s usage, order value and churn reduction on the company’s online platform through the analytical and systematic engagement of the base
    Implementing compelling value propositions to acquire new customers and retaining existing customers
    Implementing performance marketing to optimize paid digital marketing channels
    Develop and drive strategies to maximize an organization's SEO performance
    Complete other tasks – both strategic & tactical that will assist the Director, Marketing & Customer Experience make excellent decisions for the business.
      
    Requirements: Qualification and Skill
    Minimum of 7 years’ experience in Digital Marketing & Customer Value Management (with the understanding of the Nigeria e-commerce model).
    Possess an extraordinary and curious mind and love to use it.
    Motivated by targets and see them as attainable
    Enjoy solving problems, love taking on difficult challenges and finding creative solutions. You don’t get flustered easily. If you don’t know the answer, you’ll dig until find it.
    Communicate clearly, write well and speak eloquently.
    Love to analyze numbers
    Love building and maintaining relationships
    Keen on mentoring and building your team
    The role reports to the Director, Marketing & Customer Experience
     
    Benefits and Contractual information:
    Salary: 12 million naira – 16 million naira (Neg.)
    Location: Lagos Nigeria
    Duration: Perm
    Start Date: ASAP

  • Requirements

  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Ad summary

  • VP, Digital Marketing and CVM - e-commerce / SEO / online / retail in Abroad

  • Recruiter

    CA Global Group
  • Type of contract

    Permanent contract

  • Apply now

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